Discover the Trend Impact Report.

Uncover the key trends with the Trend Report Generator. Employing advanced autonomous agents, this tool crafts a comprehensive report tailored to your industry.

Benefit from deep insights linked to original sources, discover overlooked areas, and access the latest, thoroughly analysed information.

Stay ahead, making informed decisions effortlessly.

Unlock hidden insights

The Trend Report Generator swiftly cuts through the information overload, delivering sharp insights tailored for your sector. It spotlights overlooked areas, ensuring a well-rounded understanding. Dive deeper into trends with direct links to source materials, all generated and organised by advanced AIs for a decisive edge in strategic planning.

How it works

01. Configure Organisation info

Complete your organisation information profile, including your industry, business type, location, strategic goals, internal and external factors.

This information is used by the AI to better understand your situation.


A team of virtual AI agents analyse your profile and then gather the latest news and trends. They then determine four key trends which may impact your organisation and prepare a thoroughly research and referenced report.


The report is emailed to you each quarter.

Here's an example report

This trend report for an "Aged care provider" in "Adelaide" was prepared on Nov 03 2023. The key trends are:

Personalized Care and Individualised Support

The healthcare industry is experiencing an unambiguous shift towards more personalized and holistic approaches to care. This trend can be seen in a variety of sectors, from vitamin brands like Care/of using simple forms to create highly tailored products [1], to the increasing adoption of personalized and holistic care models in paediatric dentistry [2]. Fitness and wellness industries are also jumping on the bandwagon, with personalized fitness programs and holistic health gaining popularity [3].

This new approach to care is not just a fad. Nurses are integrating holistic care principles and personalized medicine into their practice to enhance patient satisfaction and foster better communication [4]. The healthcare industry is also seeing the integration of advanced technologies like generative AI and IoT-powered virtual hospitals to create a more personalized and holistic approach to patient care and treatment [5].

The impact of this trend on our organization could be significant. Our aged care services in Adelaide, Australia are traditionally built around a one-size-fits-all model. With the growing expectation for personalized and holistic care, we must adapt our practices to meet these new standards. Our care plans need to be more tailored to the individual needs of our clients, taking into account their unique health conditions, lifestyle, and personal preferences. Furthermore, we should also consider adopting a more holistic approach to care, looking beyond the physical health of our clients to also address their mental, emotional, and social wellbeing.

One key insight to pay attention to is the correlation between personalized and holistic care and improved patient satisfaction. As seen in the nursing sector, integrating these principles into practice has been shown to enhance patient satisfaction [4]. This suggests that by adopting a more personalized and holistic approach to care, we could potentially increase the satisfaction of our clients, thereby improving our service quality and reputation.

Another critical insight is the role of technology in facilitating personalized and holistic care. Advanced technologies like generative AI and IoT-powered virtual hospitals are being used to create a more personalized and holistic approach to patient care and treatment [5]. This implies that to effectively implement personalized and holistic care in our services, we should also consider investing in relevant technologies.


Integration of technology for improved care

The integration of technology for improved care is a trend that has gained significant traction in recent years. The technology involved ranges from applications to monitor mental health, to digital health systems that improve patient safety and care efficiency. These developments suggest a future where health care provision is increasingly supported, and sometimes even driven, by technology. The National Institute of Mental Health (NIMH) has discussed the role of technology in the future of mental health treatment [1]. Applications for mental health treatment have been identified as an emerging trend, with a focus on understanding their effectiveness and potential drawbacks. This suggests that the use of technology could extend beyond physical health and into mental health, ultimately providing more comprehensive care.

The integration of informatics and health care technologies is another trend, which has potential implications for quality and safety in nursing [2]. The use of such technologies could lead to improved care and better budget management. This trend suggests that technology could not only improve patient outcomes but also contribute to more efficient management of resources.

The potential of digital health has also been highlighted [4]. Interoperable digital technology is being used to improve effectiveness, efficiency, equity, and continuity of care. However, this remains substantially conceptual, suggesting that there is still significant room for growth and development in this area.

Finally, technology has been identified as a tool for improving patient safety [5]. Technological advances have opened new possibilities for this, with the digitisation of health care being a key focus. This trend suggests that technology could play a crucial role in improving patient safety, potentially reducing health care errors and improving patient outcomes.

For our organisation, these trends suggest several opportunities and challenges. The integration of technology could improve the quality of care we provide, enhance patient safety, and potentially lead to more efficient resource management. However, this would likely require investment in new technologies and training for staff. The increasing role of technology in mental health care could also offer new opportunities for service provision, although this may require new expertise.

Key insights to pay attention to include the effectiveness of mental health applications, the role of technology in improving care quality and safety, and the potential of digital health. These could help to inform our strategy and investment decisions. Furthermore, the potential of technology to improve resource management could be particularly relevant given the ongoing budget constraints in the health care sector.


Focus on community engagement and social connections

The significance of community engagement and fostering social connections in the aged care sector is becoming increasingly evident. The trend has been spurred by a growing recognition that social isolation and loneliness can have significant impacts on the health and well-being of older adults, as shown in a study by the [1]. The research suggests that community engagement could potentially act as a protective factor against loneliness, although its effectiveness as a consistent measure remains uncertain.

In a digital era where social media platforms are ubiquitous, their potential as tools to enhance community engagement and nurture social connections is being explored. A number of recent trends point towards this direction. For instance, the rise of vertical social networks is seen as the future of engagement for brands, offering opportunities for more targeted community engagement and fostering connections among members, according to a report by Amity [2]. Similarly, Sprout Social [3] emphasizes the role of platforms like LinkedIn, which are laser-focused on business trends and networking, in cultivating an active and engaged community.

Moreover, collaboration with creators is seen as a strategy by marketers across industries to generate more engagement, strengthen social communities and reach new audiences, as highlighted by Sprout Social [4]. Yet, it's also important to note the barriers to social connection that exist within and outside communities, as underlined by a study on US trends in social isolation, social engagement, and networking [5].

For aged care providers, these trends underscore the need to reevaluate and potentially reinvent their strategies for community engagement and social connection. Social platforms may offer a valuable avenue for enhancing engagement, promoting a sense of belonging among older adults, and combating loneliness. As such, it would be prudent for organizations to not only familiarize themselves with these platforms but also explore how they can be effectively utilized to foster a more socially connected community.

The shift towards a more digitally connected world raises questions about accessibility, digital literacy, and the potential risk of further isolating those who are not technologically adept. These are crucial factors that need to be considered and addressed as part of any strategy development. Furthermore, the complexities and nuances of social connections within and outside communities, as well as the diversity of the older adult population, mean that a one-size-fits-all approach is unlikely to be effective. Instead, personalized approaches that take into account individual needs, preferences, and circumstances may be more beneficial.

Finally, while the potential of community engagement and social connections is promising, it's also important to bear in mind that their efficacy as a consistent protective factor against loneliness is yet to be definitively established. Therefore, a balanced approach that combines these strategies with other measures aimed at enhancing the overall well-being of older adults may be most effective.


Shift towards home-based care and ageing in place

The transformation of the healthcare landscape is underway with the shift towards home-based care and aging in place becoming more prevalent. The impact of this trend extends to all stakeholders in the healthcare sector, including our organization. As noted by McKinsey, an increasing number of patients with post-acute and long-term care needs are evaluating their options, with many favouring to age in their own homes. This trend is driven by the ongoing impact of the baby boomer generation reaching the golden years [1].

The World Health Organization highlights that all countries, including Australia, face major challenges to ensure their health and social systems are ready to leverage this demographic shift [2]. It is projected that by 2050, 80% of older persons will be living in low- and middle-income countries. This presents both an opportunity and a challenge for our organization. Being proactive in aligning our services with this trend could position us as a leader in providing home-based care. However, it also implies that we must advance our capabilities and infrastructure to deliver high-quality care outside the traditional healthcare facilities.

The shift towards home-based care is not only about location but also about cost and comfort. As Healthline points out, aging in place can be more cost-effective than moving to a retirement home or assisted living community [3]. This has implications for our pricing strategies and business model. It suggests that affordable home-based care solutions will be increasingly in demand. Additionally, we must consider how to ensure our services help our clients feel safe and secure in their homes.

In this future where home-based care becomes the norm, Deloitte Insights underlines the importance of emphasizing prevention over treatment [4]. This suggests a potential shift in our focus towards preventative care services that can be delivered in the home or community settings. It also implies a need for innovation in our care delivery methods and possibly even the skills required of our healthcare professionals.

The narrative is further supported by a survey from AARP which reveals that many older adults wish to age in place but face financial constraints [5]. This study underlines the need for affordable and accessible home-based care solutions, a gap in the market which our organization could potentially fill. In conclusion, the shift towards home-based care and aging in place is a significant trend that our organisation needs to navigate strategically. It presents opportunities for growth and innovation but also necessitates a rethinking of our traditional care delivery models, workforce skills, and pricing strategies.


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